Hey Everyone! This is Matt, your Concierge Design Leader at The Mastery by Esani. At The Mastery we own the fact that knowledge is power so each month we will be bringing you a featured product with tips, tricks and key facts to help you pick the right potion to put a spell on your hair.

In his 2004 book The Paradox of Choice, psychologist Barry Schwartz wrote that “Choice is what enables us to tell the world who we are and what we care about.”  In many ways, our choices define us, down to the last detail.  Schwartz goes on to argue that having “too many” options can actually stress us out and even make us less happy.  So what is it that defines whether having lots of choices is a good thing or a bad thing?  The answer is knowledge.  Being informed makes all the difference in whether decision-making is a pleasant experience or an overwhelming one.

If you’ve ever had to shop for a car, you know that while two vehicles may look the same on the outside, the real difference is defined by what’s under the hood.  It’s not like everybody has the time or resources to become an automotive expert overnight, so how do you make that choice with confidence and peace of mind?  Choosing the right hair product is no different; while two products may seem very similar at first glance, they very well may achieve vastly different results.

With the recent release of Paul Mitchell’s new Blonde line, we now have access to a lot of awesome new products, including Forever Blonde™ Dramatic Repair™; but what’s the difference between Dramatic Repair™ and, say, Paul Mitchell’s Super Strong® Liquid Treatment™?  Just like with two similar cars, the difference is what’s inside.

Super Strong® Liquid Treatment™ contains marine extracts and vegetable proteins which replenish every strand of your hair; Super Strong® Complex and UV Protection replace lost minerals and proteins, simultaneously repairing your hair and sealing your split ends.  Daily use can increase the strength of your hair by up to 60%!

Forever Blonde™ Dramatic Repair™, on the other hand, is loaded with Paul Mitchell’s exclusive KerActive protein, as well as moisture-replenishing safflower oleosomes and macadamia nut oil.  It smooths and strengthens thirsty hair, and contains a potent anti-static, detangling conditioner which helps to repair frizzy, damaged hair.

While the aesthetic choices we make may not necessarily define who we are, they undeniably affect, on some level, how we’re perceived by others.  This provides an opportunity; it can either overwhelm and discourage us, or empower and inspire us, making us happier people.  If you’re having trouble choosing which products you need to achieve your desired look, stop by The Mastery and see one of our Product Knowledge experts.  We can help you make an informed decision, and maybe help you come one decision closer to being able to “tell the world who you are and what you care about,” with confidence and peace of mind.